Return to the Big Fancy: A Riotous Descent Into the Depths of Customer, Corporate, and Coworker Hell

Freeman Hall, “Return to the Big Fancy: A Riotous Descent Into the Depths of Customer, Corporate, and Coworker Hell”
2012 | EPUB | 272 pages | ISBN: 1440536775 | English | 1.16 MB

Bigger, Fancier, and more cutthorat than ever!

When Freeman Hall left The Big Fancy to pursue his screenwriting dreams, he thought the horrors of working in a handbag department were finally over. But instead of fame and fortune, he found himself stuck behind a wall of script-killing rewrites, unable to make a living.

In Return to the Big Fancy, Freeman shares his wildly entertaining journey back through the fiery gates of Retail Hell. He thought he had seen it all in his day, but with the bar set higher than ever before, employees are now graciously bowing before Corporate as they climb over fellow salespeople, and even friends, to earn enough transactions and commissions to actually survive. As he learns more of the wretchedness that has befallen the sales floor, he realizes that The Big Fancy has its customers and its employees on a short leash. But leave it to Freeman and the threat of disappearing commissions to rally the retail slaves and show Corporate who’s really in charge!

Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests (Repost)

Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests By Gabe Zichermann, Joselin Linder
2010 | 240 Pages | ISBN: 0470562234 | PDF | 1 MB

Harness the power of games to create extraordinary customer engagement with Game–Based Marketing.
Gamification is revolutionizing the web and mobile apps.
Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities.
Game–Based Marketing unlocks the design secrets of mega–successful games like Zynga s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game–like experiences on your site/apps.

Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game–Based Marketing brings together the game mechanics expertise of a decade s worth of research. Driven equally by big companies, startups, 40–year–old men and tween girls, the world is becoming increasingly more fun.