Associated Press Stylebook 2015

Associated Press, “Associated Press Stylebook 2015”

ISBN: 0465062946 | 2015 | EPUB | 536 pages | 16 MB

The style of the Associated Press is the gold standard for news writing. With The AP Stylebook in hand, you can learn how to write and edit with the clarity and professionalism for which they are famous. Fully revised and updated, this new edition contains more than 3,000 A to Z entries—including more than 200 new ones—detailing the AP’s rules on grammar, spelling, punctuation, capitalization, abbreviation, and word and numeral usage. You’ll find answers to such wide-ranging questions as:

· When should the names of government bodies be spelled out and when should they be abbreviated?

· What are the general definitions of the major religious movements?

· Which companies do the big media conglomerates own?

· Who are all the members of the British Commonwealth?

· How should box scores for baseball games be filed?

· What constitutes “fair use”?

· What exactly does the Freedom of Information Act cover?

With invaluable additional sections on the unique guidelines for business and sports reporting and on how you can guard against libel and copyright infringement, The AP Stylebook is the one reference that all writers, editors, and students cannot afford to be without.

Outside-In Marketing: Using Big Data to Guide your Content Marketing (IBM Press)

Outside-In Marketing: Using Big Data to Guide your Content Marketing (IBM Press) by James Mathewson
English | Apr. 23, 2016 | ISBN: 0133375560 | 208 Pages | AZW3/MOBI/EPUB/PDF (conv) | 6.1 MB

Supercharge ROI by Rebuilding Content Marketing Around Your Customer!

Marketing has always been about my brand, my product, my company. That’s “inside-out” marketing. Today, customers hate it—and ignore it. What does work? Customized messages they already care about. Marketing that respects their time and gives them immediate value in exchange for their attention. Marketing that’s “outside-in.”

Now, two renowned digital marketing thought leaders show how to integrate content marketing with Big Data to create high-ROI, outside-in marketing. James Mathewson and Mike Moran share new practices, techniques, guidelines, and metrics for engaging on your customers’ terms, using their words, reflecting their motivations. Whether you’re a content marketer, marketing executive, or analyst, you’ll learn how to:

• Ease your customers’ pain—solve what keeps them up at night—with compelling content experiences

• Build content that’s essential to clients and prospects in each step of their buyer journeys

• Integrate search and social data into all facets of content development to continually improve its effectiveness

• Build evergreen content that is continuously improved to better meet the needs of your clients and prospects

• Apply advanced machine learning, text analytics, and sentiment analysis to craft more discoverable, shareable content

• Shape your messages to intercept your clients’ and prospects’ information discovery in Google

• Transform culture and systems to excel at outside-in marketing